THE PRIVATE PRACTICE BLOG
Lessons and insights from the field with private practice consultant Francisca Mix.
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Your Website: The Cornerstone of Private Practice Marketing
As we settle into the summer lull, it’s the perfect time to focus on a crucial piece of your private practice marketing strategy: your website.
While social media and networking are important, your website is your true marketing foundation. Think of it as your digital storefront. It’s the one place where you have complete control over how potential clients first experience your practice.
Authenticity in Marketing
For so many mental health professionals, marketing feels awkward, overwhelming, or just plain inauthentic. After all, you were trained to be a Mental Health Professional, not a marketer or social media expert. But there is good news! Marketing your private practice doesn’t have to feel like shouting into the void or pretending to be someone you’re not.
The Boogeyman of Marketing: Overcoming Marketing Fears as a Private Practice Owner
One of the topics I get the most questions about is marketing. It can feel like the dreaded boogeyman lurking in the shadows for new private practice owners. You’ve built your skills as a therapist, but now you’re faced with the challenge of putting on your business hat and getting the word out about your services. The idea of marketing might seem intimidating, complicated, and even a bit scary, but it doesn't have to be that way!